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Research reports

Qualitative research on Charleston chew concept

Six group interviews were conducted in the Manchester area in June 1971. The groups comprised: A) 2 groups of 50% boys, 50% girls of aged 7-10;B) 2 groups of boys aged 11-13 yearsC) 2 groups of girls aged 11-13 years.All respondents bought sweets,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1971

Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971