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Research papers

Industrial relations research

The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act...

Catalogue: Seminar 1977: Social Research
Author: Robert M. Worcester
Company: IPSOS
November 30, 1977

Research papers

Tracking studies

Measuring change is - or should be - a way of life for researchers the world over. Witness to events, we provide a means by which decision makers in business, politics, government and society in general can assess public opinion and evaluate the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Robert M. Worcester, Elizabeth Mansbridge
Company: IPSOS
June 15, 1977

Case studies

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Robert M. Worcester
August 1, 1975

Research papers

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
February 1, 1975

Case studies

Trust Houses Forte

For some time Thames had been trying to establish the value of Corporate Advertising, and the way in which television might be used to successfully promote a specific Corporate identity/ image. It was decided that, in conjunction with Thames...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
June 15, 1973

Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972

Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971

Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971

Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969