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Research papers

Advancing the science of advocacy polling

This paper demonstrates how a campaign embracing advertising and advocacy polling was developed on behalf of the Greater London Council (the GLC) to combat the Government's attempts to abolish the GLC. The paper shows how research shifted from being...

Catalogue: Seminar 1986: Opinion Polls
Authors: Denis Robb, Tim Burns
June 15, 1986
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Citation

Robb and Burns (1986a, June 15). Advancing the science of advocacy polling. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advancing-the-science-of-advocacy-polling


Research papers

Advocacy advertising as a strategy of corporate external communications

Advocacy advertising is a subset of corporate institutional advertising and is concerned with the propagation of ideas and elucidation of controversial social issues of public importance in a manner that supports the position and interest of the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: S. Prakash Sethi
June 15, 1981
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Citation

Sethi , S. (1981a, June 15). Advocacy advertising as a strategy of corporate external communications. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications