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Research papers

Attitude research and international advertising themes (French)

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959

Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964

Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966

Research papers

An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution" (French)

This research, worked out by a group of social psychologists and graduating students in sociology, was intended to analyse the "Movement of May” as experienced and lived by the youth from the Paris area. It is grounded on 25 interviews, carried...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Raymond Fichelet, Monique Fichelet, Maurice Jourdan-Laforte, Nicole May, Francoise Picq, Alain Duclent
June 15, 1969