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Research papers

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016

Research papers

Data synthesis

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
March 3, 2015

Research papers

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh
Company: KANTAR TNS Malaysia
May 13, 2014

Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013

Research papers

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Harald Schuster, Sabine Hatz
Company: GfK
May 24, 2013

Research papers

The difference between 'less bad' and 'much better'

Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from 'Behavioural Economics' Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to...

Catalogue: Congress 2012: Accelerating Excellence
Author: Florian Bauer
September 13, 2012

Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011

Research papers

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Tim Llewellyn, Matteo Sorci, David McCallum
Company: Inviso GmbH
October 26, 2011

Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011