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Research papers

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Catalina Mejia Rozo, Helga Mora Santamaría
Company: YanHaas S.A.
September 13, 2012
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Citation

Rozo and Santamaría (2012a, September 13). Market research challenges in emerging economies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/market-research-challenges-in-emerging-economies


Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012
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Citation

Erofeev and Patterson (2012a, March 26). From terabytes to archetypes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes


Research papers

Power buyers or cautious shoppers?

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and...

Catalogue: ESOMAR Net Effects 1999
Author: Andrew Elder
June 15, 1999
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Citation

Elder, A. (1999a, June 15). Power buyers or cautious shoppers?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/power-buyers-or-cautious-shoppers-


Research papers

Secure procurement

In recent years with growing pressure on profits and (at any rate in the U.K.) state interference in price-fixing, many companies have been devoting more attention to the need to develop procurement policies: skill and foresight in purchasing often...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Howard Biggs, David J. Corbett
June 15, 1977
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Citation

Biggs and Corbett (1977a, June 15). Secure procurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/secure-procurement