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Research papers

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares
Company: IBOPE Inteligencia
May 21, 2010
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Citation

Sá Lucas, Lopes and Soares (2010a, May 21). Looking for Eric. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/looking-for-eric