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Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003
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Citation

de Montigny and Soong (2003a, June 18). Does fusion-on-the-fly really fly?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/does-fusion-on-the-fly-really-fly-


Research papers

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Paul J. Donato, Roland Soong
May 1, 1994
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Citation

Donato and Soong (1994a, May 01). Theory and data in the design of interactive television structures. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/theory-and-data-in-the-design-of-interactive-television-structures


Research papers

No free lunch in data fusion/integration

This paper addresses the elusive quest for that one single best method for data integration. The authors assert that this is a fool's quest since at the heart of learning theory is the famous No Free Lunch Theorem which makes this an impossible...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michelle de Montigny, Roland Soong
June 16, 2004
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Citation

de Montigny and Soong (2004a, June 16). No free lunch in data fusion/integration. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/no-free-lunch-in-data-fusion-integration


Research papers

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules