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Research papers

Mathematical models and creative advertising

To produce an effective advertisement for a product or service the creative man needs the following information. 1. Who the advertising is to be aimed at - and the more he comprehends the nature of the target audience, the easier it is for him to...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: P. l. Smulian
June 1, 1966

Research papers

The use of models and simulation techniques in the interpretation of market research data

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: David Lowe-Watson
June 15, 1961