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Research papers

1990-1995 status and perspectives for hard-discount in France

In this paper we shall analyse and put in perspective the most significant development in French retail distribution since the appearance of hypermarkets - the emergence of a new type of store, the Hard-Discount store. In the first section we shall...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Denis Delmas, Laurent Zeller
June 15, 1995
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Citation

Delmas and Zeller (1995a, June 15). 1990-1995 status and perspectives for hard-discount in France. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/1990-1995-status-and-perspectives-for-hard-discount-in-france


Research papers

How to effectively compete against private-label brands

April 2, 1993 was a historic day in the U. S. private-label scare. On Marlboro Friday, Philip Morris decreased the price of Marlboro cigarettes by 40 cents a pack in response to tire increasing popularity of cheaper cigarettes. In one day, the...

Catalogue: Seminar 1994: Building Successful Brands
Author: Susan R. Ashley
June 15, 1994
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Citation

Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands


Research papers

Reports of the death of brands have been greatly exaggerated

The paper criticises the widespread speculation following "Marlboro Friday" in 1993 that consumers have turned against brands and are increasingly motivated by price alone. Retailer power is a real phenomenon, but many of the other claims made about...

Catalogue: Seminar 1994: Building Successful Brands
Author: Paul Feldwick
June 15, 1994
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Citation

Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated


Research papers

Efficient consumer response

The purpose of this presentation is to discuss a new movement that will affect consumers world-wide in the next few years. It is an area where research is at the very heart of decision making in companies. This movement is called Efficient Consumer...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James Rose
Company: Nielsen
June 15, 1994
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Citation

Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/efficient-consumer-response


Research papers

We're out of the trenches

The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Alan J. Bowditch
June 1, 1994
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Citation

Bowditch, A. J. (1994a, June 01). We're out of the trenches. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/we-re-out-of-the-trenches


Magazines

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
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Citation

B.V., E. (1992a, March 01). Marketing and Research Today (March 1992). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-march-1992-


Research papers

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
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Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-