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Research papers
How to make good dough
Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
Research papers
Beyond the hype
This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...
Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Annica Towliat, Jürgen Warnecke
Company: SKIM
October 20, 2002
Research papers
Simulate to create a winner
In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dirk Huisman
Company: SKIM
September 1, 1999
Research papers
How to find your way in the IT jungle?
Bewitching developments in the information technology have incited us to present this paper. I am sure that all of you have heard the magic words that come with the new technology: Pentium, P6, RISC, CD-ROM, POWER PC, Windows 95 amutainment,...
Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Jan Willem Brouwershaven, Shoata Hattori, Richard Miller
Company: SKIM
January 1, 1995
Research papers
QFD, integrating technique and customer orientation
A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a companyâs success, the...
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994
Research papers
Product development and (re)positioning
To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...
Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Eric Meinardt, Dirk Huisman
Company: SKIM
June 1, 1994
Research papers
