Resources Library by ANA

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Mark Loder

November 8, 2017

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary

Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz

Company: Labbrand

September 4, 2017

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

June 15, 2017

Understanding a man's online world

In Turkey, males desire a world which totally belongs to them with all symbols of masculinity and in which they are appreciated by women – and a world with not much more than football, entertainment, speed and games!...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Isil Sahinoz, Nihan Sahan Eren, Didem Sekerel Erdogan

Company: Nielsen

November 16, 2016

Zalando: The journey from data to emotion

This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Sebastian Prassek, Anne Strauss

Company: Happy Thinking People

November 16, 2016

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah

Company: Consulting Group - Asia Insight Pte. Ltd.

May 19, 2016

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew

November 18, 2015

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

October 1, 2015