Resources Library by ANA

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999

Author: Simon Duke

Company: Ipsos MRBI

June 15, 1999

Internet as a marketing tool for operators and vendors in the telecommunication industry

As online marketing activities are growing and becoming an essential part of the overall marketing approach it is important to measure effectiveness of this new media in terms of its impact on sale, with respect to traditional marketing media.

Catalogue: ESOMAR Net Effects 1999

Authors: Massimo De Sanctis, Simona Collová

June 15, 1999

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999

Author: David Pring

February 21, 1999

Are you ready to shop on-line?

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Carlos Liz, Rui Almeida

June 15, 1997

How fit is fittest?

This paper documents the changing role of brands over the past fifty years. Originally created to individualize products, brands began instead to individualize people, culminating today with megabrands competing with other megabrands for a larger and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Hazel Kahan

September 1, 1996

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Gaetano Giannetto

Company: Nielsen

June 15, 1995

Electronic shopping

In my paper two vital distinctions are made; the distinction between shopping on the one hand and paying on the other the distinction between home access and public access systems. Following this the paper can be divided in four parts. The paper has...

Catalogue: ESOMAR Congress 1987

Author: Janny N. Lok

September 1, 1987