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World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
June 15, 2014
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Citation

Marangoni and Coradi (2014a, June 15). World Cup: Is it a good idea?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/world-cup-is-it-a-good-idea-