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Videos

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bart Langton, Pascal Bourgeat
Company: Ipsos MRBI
December 4, 2017
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Citation

Langton and Bourgeat (2017a, December 04). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science-9202


Videos

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017
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Citation

Zong, R. (2017a, May 17). How can market research become part of a digital eco-system?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-can-market-research-become-part-of-a-digital-eco-system-