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Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019

Videos

Getting the feels

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Debby Ling
Company: SKIM
September 8, 2019

Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018

Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017

Videos

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017

Videos

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
October 26, 2017

Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017

Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017

Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017