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Videos
The great internal communications experiment
Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.
Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
Videos
Making hay where the sun shines
A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madnessâinternet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.
Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
Videos
How to get holistic insights within hours using behavioural science
Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...
Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018
Videos
Growing your brand through connecting the dots
Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
Videos
Translating online sensation into the store
From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
Videos
The future is VOICE
Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
Videos
Advertising for equality (Spanish)
Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
Videos
