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Videos

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878


Videos

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012
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Citation

Lajka, J. (2012a, June 15). Next Please: Online game for bank tellers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers