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Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Videos

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
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Citation

Tonolini and Sbarbaro (2014a, June 15). Vision Y. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/vision-y


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Videos

The future's bright, the future's branded

The old model of the research industry - selling data or information and throwing in analysis for free - is obsolete. In the new world, where a great deal of a traditional researcher's job can be done by a robot assisted by an algorithm, and where...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Lucy Davison, Paul Buckley
June 15, 2014
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Citation

Davison and Buckley (2014a, June 15). The future's bright, the future's branded. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-future-s-bright-the-future-s-branded


Videos

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection
Author: Alex Drozdovsky
June 15, 2013
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Citation

Drozdovsky, A. (2013a, June 15). Digital detox. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/digital-detox


Videos

Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
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Citation

Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/multi-platform-internet-measurement--the-indispensable-ignition-