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Research papers

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005
Author: A. J. Olivier
April 17, 2005
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Citation

Olivier, A. J. (2005a, April 17). The relevance of quality standards for international online access panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-relevance-of-quality-standards-for-international-online-access-panels


Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions


Research papers

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Peter S.H. Leeflang, A. J. Olivier
September 1, 1980
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Citation

Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/what-is-wrong-with-the-audit-data-we-use-for-decision-making-in-marketing