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Research papers

Women of Class C

This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Andrea Costa, Katia de Freitas Benchimol, Nelsom Marangoni
Company: IBOPE Inteligencia
October 24, 2004
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Citation

Costa, de Freitas Benchimol and Marangoni (2004a, October 24). Women of Class C. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/women-of-class-c