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Research papers

Can consumers cope?

This paper suggests new ways in increasing campaign effectiveness and lifting the commercial pressure on consumers. Consumers are bombarded with commercial messages and avoid them by zipping, zapping or simply turning away.Airing more ads takes TV...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Arie K. den Boon
June 4, 2006
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Citation

den Boon, A. K. (2006a, June 04). Can consumers cope?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/can-consumers-cope-


Research papers

Measuring and optimising the effectiveness of mixed media campaigns

Many have asked themselves how the effectiveness of mixed media campaigns can be measured, and more specifically, how the effects of different media can be found. This paper suggests some solutions for these problems through Strategic Communication...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Arie K. den Boon, Suzanne M.A. Bruin, Theo J.F. van de Kamp
June 23, 2005
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Citation

den Boon, Bruin and van de Kamp (2005a, June 23). Measuring and optimising the effectiveness of mixed media campaigns. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-and-optimising-the-effectiveness-of-mixed-media-campaigns


Research papers

Specific issue reach and specific issue effects

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Arie K. den Boon, John H. Faasse
June 19, 2003
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Citation

den Boon and Faasse (2003a, June 19). Specific issue reach and specific issue effects. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/specific-issue-reach-and-specific-issue-effects


Research papers

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Arie K. den Boon
June 13, 2002
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Citation

den Boon, A. K. (2002a, June 13). Media performance indicators . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media-performance-indicators-


Research papers

From people meter to decoder

The paper describes people meter systems that are used for measuring television ratings and looks at the alternative measurement systems that are given by new media. The Internet is very much in the picture, but does not seem to be able to threaten...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Arie K. den Boon
November 11, 1996
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Citation

den Boon, A. K. (1996a, November 11). From people meter to decoder . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-people-meter-to-decoder-


Research papers

The reliability of television audience ratings

Television audience ratings are extremely important for the evaluation of television programmes, stations and commercials. It is argued that, as a result of various sample and other characteristics of the Dutch people meter panel, daily ratings of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Arie K. den Boon
May 1, 1994
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Citation

den Boon, A. K. (1994a, May 01). The reliability of television audience ratings. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-reliability-of-television-audience-ratings