Resources Library by ANA

Global healthcare

The pharmaceutical and medical instruments industries have become global industries. The industries have evolved from a group of independent affiliates to virtual organizations with locations all over the world. At the same time there is a booming...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: Dirk Huisman

April 1, 2001

Simulate to create a winner

In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Dirk Huisman

Company: SKIM

September 1, 1999

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Karin Lieshout, Dirk Huisman

Company: SKIM

June 15, 1994

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Eric Meinardt, Dirk Huisman

Company: SKIM

June 1, 1994

Ex-ante measurement of price-sensitivities in case of multi-attribute products

Due to accelerating technological developments products can be rigged with a range of new features, functions and product claims. In view of these opportunities the strategic pricing question discussed in this paper reads as follows: "Which...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Dirk Huisman

Company: SKIM

June 15, 1991

Standardizing research in a heterogeneous Europe?

Structural changes in Europe and in the environment of the firm are affecting European marketing strategies and the need for information. Information will have to be future-oriented, will have to predict consequences, will have to cover the European...

Catalogue: Seminar 1990: Countdown to 1992

Author: Dirk Huisman

Company: SKIM

June 15, 1990

PC-based research in Europe and the USA now and after 1992

The topic of my paper, PC-based research in years to come, invites dreaming: talking about research based on the Personal Computer makes it easy to enter the no man's land between dream and reality, that land where cost per interview declines with...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Dirk Huisman

Company: SKIM

June 15, 1988

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985

How to overcome the recession?

In this contribution we investigate the dynamics in the population of enterprises. Enterprises are established or taken over, expand or suffer cut-backs. The result of the development of all these individual firms is the economic change which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Dirk Huisman

Company: SKIM

June 15, 1982