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Research papers

Creative brainstorming

'If you re not failing every now and again, it s a sign you re not doing anything very innovative.' Woody Allen.Woody Allen is an excellent example of an innovative thinker. He's provocative, controversial, and often misunderstood. This is because he...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: John Storey
February 27, 2005
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Citation

Storey, J. (2005a, February 27). Creative brainstorming. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creative-brainstorming


Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003
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Citation

Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/harnessing-consumer-and-market-trends-to-drive-the-category-