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Research papers

The relationship between audience share and audience appreciation

The paper examines the relationship between CBC radio programs' audience size (as measured by BBM estimates of share) and audience qualitative appreciation (as measured by qualitative indices or QI's in the CBC's annual Qualitative Radio Study). The...

Catalogue: Radio Research Symposium 1995
Author: Philip Savage
July 1, 1995
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Citation

Savage, P. (1995a, July 01). The relationship between audience share and audience appreciation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-relationship-between-audience-share-and-audience-appreciation


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting