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Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017
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Citation

de Rooij and Janssen (2017a, December 04). Uncovering the unspoken word. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word


Webinars

The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Florian Bauer, Robin de Rooij, Martin Wricke
February 3, 2021
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Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021


Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Research papers

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
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Citation

Janssen, de Rooij and Cho (2019a, May 22). Overcoming barriers to purchase in online shopping environments . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/overcoming-barriers-to-purchase-in-online-shopping-environments-


Research papers

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
×

Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993


Research papers

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
×

Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020-8391