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Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-