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Videos

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017

Videos

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017

Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017

Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017

Videos

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
December 4, 2017

Videos

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
December 4, 2017

Videos

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Avik Halder, Elizabeth May, Harvir S. Bansal
December 4, 2017

Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017

Videos

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017