You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Asia Pacific 2017: Discoveries.
ANA has found 36 results for you, in 339 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Pascal Bourgeat, Paul Cording, Bart Langton
Company: Ipsos MRBI
May 9, 2017
×

Citation

Bourgeat, Cording and Langton (2017a, May 09). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science


Research papers

Optimizing customer experience

This paper explains how to apply design thinking elements in the process of creating meaningful service experience among the different customer touch points. How these different touch points are constantly changing in the China landscape, why these...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Weiwei Zhang, Rebecca Chen
May 9, 2017
×

Citation

Zhang and Chen (2017a, May 09). Optimizing customer experience. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience


Research papers

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Elizabeth May, Harvir S. Bansal, Avik Halder
Company: Research Now SSI
May 9, 2017
×

Citation

May, Bansal and Halder (2017a, May 09). Slice it, dice it, and stitch it back together: An Asia perspective. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together-an-asia-perspective


Research papers

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
×

Citation

Ichiba, Chen and Tanaka (2017a, May 09). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience-8990


Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
×

Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Research papers

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Noriko Nakano, Eri Yamashita, Sono Hasuka, Jung Yeon Nam, Mariko Nomura, Damien Velleman
Company: L'Oréal
May 9, 2017
×

Citation

Nakano et al. (2017a, May 09). Sonification. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/sonification


Research papers

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
×

Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993


Research papers

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Yang Yang, Bonnâe Ogunlade
May 9, 2017
×

Citation

Yang and Ogunlade (2017a, May 09). Integrating survey data and user data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/integrating-survey-data-and-user-data


Research papers

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Zou Xiong, Xiaoqiong (Afra) Chen
Company: Ipsos MRBI
May 5, 2017
×

Citation

Xiong and Chen (2017a, May 05). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research-8978