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Research papers

Advertising in Russia

JWT is originally an American advertising agency with a lot of well known clients. The JWT-network has 169 offices in 44 countries all over the world. As JWT is the fourth agency in the world, it obviously has to stay in pace with the developments in...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Michiel Roodnat
June 15, 1993
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Citation

Roodnat, M. (1993a, June 15). Advertising in Russia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advertising-in-russia


Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

The paper is divided into three parts. The first one describes the retail structure pre- 1989 and the rapid developments in the last 3 years in terms of the numbers and profile of retail outlets. The sources are official statistics and a retail...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Yiannis Papadopoulos, George Sphiktos
June 15, 1993
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Citation

Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-international-brands-and-advertsing-expenditure-in-hungary


Research papers

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Carla Millar, Christine Restall
June 15, 1993
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Citation

Millar and Restall (1993a, June 15). What do women want?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-do-women-want-