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Videos

Alice in customerland

Why the future of customer experience research will be more human-centeredYear 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary...

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
November 27, 2017
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Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/alice-in-customerland-9173


Videos

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017
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Citation

Dumas et al. (2017a, November 10). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163


Videos

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
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Citation

Singler, Bressoud, Waintrop and Bordenave (2014a, June 15). French government: Nudge me tender. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/french-government-nudge-me-tender