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Research papers

How car advertising works?

Car advertising provides a privileged field to analyze how advertising works, given the weight of the investments, and the level of consumers' involvement. For 10 years, B.V.A. has collected data on several European countries on the impact of the...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Michel Brulé, Gilbert Saporta
Company: BVA Group
June 15, 1995

Research papers

How to forecast the European crop rotation and its economic consequences

In 1993 B.V.A. and A.I.G.C. (Agro Industries et Grandes Cultures) pooled their experiences to offer their clients an economic observation during the 1st year of the CAP Reform. B.V.A. survey was conducted in 7 European countries. The sample was...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Sylvie Darier, Emmanuel Gras
Company: BVA Group
June 15, 1994

Research papers

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Odile Peixoto
Company: BVA Group
June 15, 1992

Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992

Research papers

Marketing communication and consumer involvement

The purpose of this paper is to present some ideas and hypothesis about two theoretical models describing how advertising works : the "learning model" (according to which advertising works on consumer attitudes, which in turn works on consumer...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Authors: Jean Michel Agostini, Michel Brulé
Company: BVA Group
June 15, 1991

Research papers

The capital image

Studies carried out on the press in the majority of cases concentrate on investigations of the readership. Focusing on the various types of readers of a single title, and classifying them both socio-demographically and in terms of social behaviour,...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: Philippe Robinet, François Laurent
Company: BVA Group
June 15, 1991

Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989

Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989

Research papers

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1988