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Research papers

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Odile Peixoto
Company: BVA Group
June 15, 1987
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Citation

Peixoto, O. (1987a, June 15). Prospective study on the future of agricultural distribution. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/prospective-study-on-the-future-of-agricultural-distribution


Research papers

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
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Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand


Research papers

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
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Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-


Research papers

Continuous advertising check

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Michel Agostini
Company: BVA Group
June 15, 1985
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Citation

Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/continuous-advertising-check


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture