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Videos

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
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Citation

Abramson, C. (2018a, May 14). Beyond numbers (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beyond-numbers-spanish-


Research papers

Beyond numbers

Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
March 13, 2018
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Citation

Abramson, C. (2018a, March 13). Beyond numbers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beyond-numbers


Research papers
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, November 07). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers


Videos
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, January 11). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers-8945


Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mobile-technology-spanish-


Research papers

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
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Citation

Mora, Antelo, Naranjo and Sanchez (2016a, April 13). Mobile technology. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mobile-technology


Research papers

Coca-Cola culture club

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Torres, Jorge Fonseca, Gabriel Neira
Companies: Dichter & Neira , The Coca-Cola Company
April 13, 2016
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Citation

Torres, Fonseca and Neira (2016a, April 13). Coca-Cola culture club. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club


Research papers

When joys of consumption have shades of grey?

Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 18, 2015
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Citation

Dutta, S. (2015a, November 18). When joys of consumption have shades of grey?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/when-joys-of-consumption-have-shades-of-grey-