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Research papers

Consumer panels used to measure economical consequences of socio-demographic trends

Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Jean-Michel Desmottes
June 15, 1982
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Citation

Desmottes, J. (1982a, June 15). Consumer panels used to measure economical consequences of socio-demographic trends. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/consumer-panels-used-to-measure-economical-consequences-of-socio-demographic-trends


Research papers

Efficient estimation of descriptive statistics from panels with partial replacement

This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Frank J. R. van de Pol
June 15, 1982
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Citation

van de Pol, F. J. (1982a, June 15). Efficient estimation of descriptive statistics from panels with partial replacement. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/efficient-estimation-of-descriptive-statistics-from-panels-with-partial-replacement


Research papers

Experiences in industrial panels

The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Julius Erik Schwenzner
June 15, 1982
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Citation

Schwenzner, J. E. (1982a, June 15). Experiences in industrial panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/experiences-in-industrial-panels


Research papers

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
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Citation

Baum and Twargawa (1982a, June 15). Qualitative market segmentation with panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-market-segmentation-with-panels


Research papers

Panels

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Heinrich Pemsel, John Parfitt
June 15, 1982
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Citation

Pemsel and Parfitt (1982a, June 15). Panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/panels


Research papers

Holiday planning and actualization

The paper deals with a detained investigation in the nature of the holiday planning process. The forecasting entities have to be holiday segments. It is comparible with forecasting sales for specific product attributes. At this specific level...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Gert Jan de Nooij, W. P. Mom
June 15, 1982
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Citation

de Nooij and Mom (1982a, June 15). Holiday planning and actualization. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/holiday-planning-and-actualization


Research papers

A booking-in system for a large panel

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Mark Katz, Jonathan Jephcott
June 15, 1982
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Citation

Katz and Jephcott (1982a, June 15). A booking-in system for a large panel. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-booking-in-system-for-a-large-panel


Research papers

Determining optimum pricing in closed universe prediction panels

The examples in this paper are drawn from one example of 'closed universe panels' ie. Sharescale Panels, which are set up on an ad hoc basis to measure particular product fields, usually to test the effect that a new brand might have in that field....

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982
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Citation

Parfitt, J. (1982a, June 15). Determining optimum pricing in closed universe prediction panels. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/determining-optimum-pricing-in-closed-universe-prediction-panels