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Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Arabic)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
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Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (Arabic). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-arabic-


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Research papers

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 17, 2014
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Citation

Wheatley, A. (2014a, June 17). Opening your mind. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/opening-your-mind-8316


Research papers

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Kaul and Kingsbury (2014a, June 17). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics-8314


Videos

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
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Citation

Banks, T. (2014a, June 15). Eye in the sky. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/eye-in-the-sky


Videos

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 15, 2014
×

Citation

Wheatley, A. (2014a, June 15). Opening your mind. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/opening-your-mind


Videos

ESOMAR global update

Global update speech regarding new technology, new data source and new privacy risk.

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Guy Rolfe
June 15, 2014
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Citation

Rolfe, G. (2014a, June 15). ESOMAR global update . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/esomar-global-update-


Videos

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
×

Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls


Videos

Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
June 15, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, June 15). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research