Resources Library by ANA

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008

Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips

Companies: Ipsos MRBI, American Express Company

April 9, 2008

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008

Authors: Dick Hage, Jurgen Verlee

March 3, 2008

Revue Française du Marketing (Mars 2008)

Une fois encore ce numéro, constitué d'articles variés, rassemble des auteurs tous thésards sélectionnés ou primés, tous Maîtres de Conférences dans le système universitaire. En dehors de cette homogénéité...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2008

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence

Author: Chirajeet Sengupta

Company: Evalueserve

September 19, 2007

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007

Authors: Manish Makhijani, Nehal Medh

Companies: Ipsos MRBI, Unilever

March 12, 2007

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

Idleness, leisure and free time

Idle time is becoming more important in cities like Mexico. Because of that, we saw the chance to make an influence on its increasing significance by converging with the leisure industry in general, which could have not only a large market, but the...

Catalogue: Leisure 2006

Authors: Heriberto Lopez Romo, Mayra Herrera Roqueñí

October 8, 2006

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006

Author: Mike Gadd

October 8, 2006

Branding national assets amidst global diversity

Globalization trends and regional integration in Latin America have brought major pressure to define which national assets are unique and, therefore, how a country, its people and its economic profile can be characterized in order to ensure...

Catalogue: Global Diversity 2006

Authors: Fabián Echegaray, Leonardo Athias

Company: Market Analysis

May 8, 2006