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Videos
Inside looking out
Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, weâve found out that sometimes our future is not within our own timeline but in...
Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
November 27, 2017
Videos
Inside out
Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!
Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
Videos
Battle for the brain
Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.
Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
November 27, 2017
Videos
2027, make your dream come true
90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.
Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017
Videos
Re-imagining the client-side
The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...
Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
Videos
The changing society and the future of advertising
Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!
Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017
Videos
Deep design to the rescue
We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...
Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017
Videos
Shaping the future
Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...
Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016
Videos
