You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Media Research.
ANA has found 419 results for you, in 442 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972

Research papers

Internet advertising effectiveness

This paper highlights how internet advertising works and how itcontributes to brand building. The author reviews the value of differentonline advertising formats ranging from banner and sponsorship to richmedia. The current challenges and potentials...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Laurent Florès
Company: Ipsos MRBI
November 1, 2000


Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997

Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974

Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974

Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976

Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976

Research papers

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children
Author: Jan D. Noordhoff
October 1, 1978