Resources Library by ANA

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact

Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker

Company: Market Strategies International

September 18, 2011

Webnography: A new market survey technique

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Manuel Barberena, Maria Elena León

Company: Pearson S.A. de C.V.

May 21, 2010

Best practices in mobile research

Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev

Company: Vision Critical

October 29, 2009

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way

Author: David W. Stark

Company: KANTAR TNS Malaysia

September 22, 2009

The future is hybrid

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques...

Catalogue: Qualitative 2008: Consumer Choice

Author: Chris Forrest

November 20, 2008

Revue Française du Marketing (Juillet 2008)

Le numéro de la RFM que nous vous servons aujourd'hui se compose de quatrearticles, dont les deux premiers, traduits de l'anglais, représentent la pensée européenne sur l'évolution des études, tandis que les deux...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2008

Are panelists employees or respondents?

Online survey panelists are frequently characterized as 'professional respondents' motivated by self-interested, incentive-maximization. Little scientific evidence exists to evaluate such claims.This paper reports on two experiments testing...

Catalogue: Panel Research 2007

Author: Eric Taylor

October 28, 2007

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007

Authors: Pete Cape, Linda Piekarski, Jackie Lorch

Company: Research Now SSI

October 28, 2007

Maximizing respondent engagement

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat...

Catalogue: Congress 2007: Excellence

Authors: Monique Morden, Jennifer Reid, Angus Reid

Company: Vision Critical

September 19, 2007