Resources Library by ANA

Passive people meters and the ESOMAR codes of practice

The technology of PPMs is complex and still evolving. Although it seems likely that pilot experiments in the field will take place quite soon, the systems could still be changed before they become fully operational and/or alternative new systems may...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: John Downham, ESOMAR B.V.

June 15, 1992

Experiments in the measurement of TV audience reactions

This paper deals with the measurement of program appreciation in the Netherlands. In the first part of this essay, attention is given to the value and applications of appreciation scores and the method of collecting them is discussed. Appreciation...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Wim Bekkers

June 15, 1992

What viewing are we measuring?

A critical underpinning of the whole area of audience measurement is the definition that is used for “ viewing. Although it is critical, it is also very difficult to get to grips with, because of the nature of the measurement process. Existing...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

SRI/CONTAM methodological research

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Gale D. Metzger

June 15, 1992

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Bryan W. Butler

June 15, 1992

M-Net

The paper outlines the background to the launch of M-Net in South Africa as a Pay TV channel in opposition to the government controlled channels, and explains the initial launch strategy. It outlines the growth of the channel to date, the current...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Heather Kennedy, Sue Grant

Company: Markinor (Pty) Ltd

June 15, 1992

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Gert Yssel

June 15, 1992

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1992

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Peter J. Danaher, Terence W. Beed

June 15, 1992