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Research papers

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
June 15, 1987
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Citation

Antoniou, T. (1987a, June 15). Retail audit panels in the Middle East. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/retail-audit-panels-in-the-middle-east


Research papers

Retail audit techniques in an underdeveloped economy

This paper will discuss how procedures and techniques employed in the United States and Western Europe were adapted successfully in setting up retail audit services in Venezuela. First, the paper will include an historical assessment of the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Edomond J. Saade
May 5, 1991
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Citation

Saade, E. J. (1991a, May 05). Retail audit techniques in an underdeveloped economy. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/retail-audit-techniques-in-an-underdeveloped-economy


Research papers

Launching new magazines

The quest for a cheap and reliable method for developing and launching successful new products is probably futile. Indeed this paper proposes that for a firm to develop profitably it is not strictly necessary to be able to predict how well its new...

Catalogue: Seminar 1993: Competition In Publishing
Author: Michael Bird
June 15, 1993
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Citation

Bird, M. (1993a, June 15). Launching new magazines. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/launching-new-magazines


Research papers

In-store radio

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.The purpose of the analysis was to identify the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Craig T. Gugel, Rob Wolf
June 17, 2004
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Citation

Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/in-store-radio


Research papers

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007
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Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development