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Research papers

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Andreas Charalambous, Olympics Toumazou
Company: MEMRB
June 15, 1987
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Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east


Research papers

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
June 15, 1987
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Citation

Antoniou, T. (1987a, June 15). Retail audit panels in the Middle East. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-in-the-middle-east


Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions


Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974
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Citation

Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/marketing-advertising-patterns-


Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-