Resources Library by ANA

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz

Company: Moskowitz Jacobs Inc.

June 26, 2009

There is no retail like travel retail

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. We will also see how the brands are trying to attract passengers thanks to...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Jérôme Goldberg

June 26, 2009

Exploring markets with agent-based computer simulations

Do we always need to interview human beings in the flesh or can we get reliable information by observing thousands of I-individuals who are pre-programmed to follow the same utility function as their human counterparts? Where is the frontier? ...

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

September 26, 2008

Taxis, vans and subways

This paper will present three case studies of experiments to conduct novel research techniques in alternative environments. The three approaches are:-Designing a taxi in which participants participate in an interview conducted by the...

Catalogue: Qualitative 2007

Authors: Roberto Holguin, Luis Arnal

November 12, 2007

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

Spiritual tourism

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name.Spiritual tourists seek...

Catalogue: Leisure 2006

Author: Christoph B. Melchers

October 8, 2006

Web mining

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible.The paper investigates the types of information available on one of the most popular hotel...

Catalogue: Leisure 2006

Authors: Tom Anderson, Jesse Chen

October 8, 2006

Improving the travel experience

This paper analyses why past efforts to raise air passengers' satisfaction have not helped most airlines to differentiate themselves from competitors.Using years of historical and current data collected in the airline industry, the paper demonstrates...

Catalogue: Leisure 2006

Authors: Carsten Friedrichsen, Daniel Ray, David Perroud

October 8, 2006

Behaviour and attitudes of Chinese tourists

The China market has been acknowledged as one of the key emerging leisure markets in the world.This paper provides an overview of the China outbound travel market, and combines the findings from latest attitudinal studies on Chinese tourists.In...

Catalogue: Leisure 2006

Authors: Grace Wen Pan, Rene Bos

Company: Nielsen

October 8, 2006