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Research papers

Worth a thousand words

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Ezequiel Paura, Oriol J. Bosch
Company: Netquest
March 22, 2018
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Citation

Paura and Bosch (2018a, March 22). Worth a thousand words. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/worth-a-thousand-words


Research papers

Millennial lens

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
March 16, 2018
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Citation

Cilley, C. (2018a, March 16). Millennial lens. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/millennial-lens


Webinars

Young ESOMAR Society

This webinar will feature two of the finalists from last year's YES Pitch competition who presented their pitches on the global stage of ESOMAR Congress 2016 in New Orleans.Hear the full presentation on the inspiring topics these young talents and...

Catalogue: Webinars 2017
Authors: Eline Meijer van Putten, Finn Raben, Neda Eneva, Anouar El Haji, Rachelle Schuimer
December 28, 2017
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Citation

van Putten, Raben, Eneva, El Haji and Schuimer (2017a, December 28). Young ESOMAR Society. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/young-esomar-society


Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


Videos

My Vision

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to...

Catalogue: Congress 2017: Visionary
Author: Laura Dekker
November 10, 2017
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Citation

Dekker, L. (2017a, November 10). My Vision . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/my-vision-


Research papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
September 5, 2017
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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups-


Research papers

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Author: Dirk Huisman
Company: SKIM
September 4, 2017
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Citation

Huisman, D. (2017a, September 04). 2027, make your dream come true. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true


Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/youth-in-flux


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-