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Research papers

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bryan W. Butler
June 15, 1992

Research papers

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Maura Clancey
June 15, 1992

Research papers

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John A. Dimling
Company: Nielsen
June 15, 1992

Research papers

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bruce Goerlich
June 15, 1992

Research papers

M-Net

The paper outlines the background to the launch of M-Net in South Africa as a Pay TV channel in opposition to the government controlled channels, and explains the initial launch strategy. It outlines the growth of the channel to date, the current...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heather Kennedy, Sue Grant
Company: Markinor (Pty) Ltd
June 15, 1992

Research papers

A closer look at the TV audience

Observations and models attempting to describe a multiplicity of interactions between media content, media usage and audiences, are designed to provide (temporarily) adequate, at most times, answers to a series of crucial questions, that enhance our...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Heretakis
June 15, 1992

Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992

Research papers

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1992

Research papers

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Peter J. Danaher, Terence W. Beed
June 15, 1992