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Videos

How to get so much more from mobile

MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
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Citation

Wallbridge, C. (2014a, June 15). How to get so much more from mobile. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/how-to-get-so-much-more-from-mobile


Videos

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Robert Burgoyne, Kulpreet Singh
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Burgoyne and Singh (2014a, June 15). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics


Research papers

Taking mobile to the max in Asia

Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
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Citation

Steel and Rao (2014a, May 13). Taking mobile to the max in Asia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/taking-mobile-to-the-max-in-asia


Magazines

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
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Citation

B.V., E. (2013a, December 15). Research World (November-December 2013). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2013-


Research papers

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
September 26, 2013
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Citation

Needel, S. P. (2013a, September 26). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea--8086


Research papers

A whole new world

A group of citizens called Khon Thai (Thai people) have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of products and...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
September 26, 2013
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Citation

Charoen-Rajapark, D. (2013a, September 26). A whole new world. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-whole-new-world-8055


Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013
×

Citation

Charoen-Rajapark, D. (2013a, June 15). A whole new world. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-whole-new-world


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
×

Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
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Citation

, A. (2012a, November 01). Revue Française du Marketing (Novembre/Décembre 2012). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-d-cembre-2012-