Resources Library by ANA

Gaining synergy through multi-method research

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This...

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

October 8, 2006

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Company: Research Now SSI

October 8, 2006

Motivations to join

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon...

Catalogue: Panel Research 2006

Authors: Howard R. Moskowitz, Alex Gofman, Leyla Namiranian

Company: Decision Analyst, Inc.

October 8, 2006

The patient has left the building- What next?

The Cardio-Thoracic Surgery Group (CTC) at the Nieuwegein-based St Antonius Hospital is highly renowned for its innovation and expertise in the field of pulmonary and cardiac surgery. ADV market Research is a dutch-based market research agency...

Catalogue: Global Healthcare 2006

Authors: Adriaan Ackers, Antoine Driessen, Wim Jan van Boven

June 15, 2006

Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology.Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after...

Catalogue: Global Healthcare 2006

Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert

February 6, 2006

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference

Authors: Richard Thornton, Tony Hufflett

September 21, 2005

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference

Author: Roseanne Luth

Company: Luth Research

September 21, 2005

New ways of panel recruiting

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.The thesis is that motivation is a selection filter for the...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Otto Hellwig, Stefan Vosskötter

April 17, 2005

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005

Author: A. J. Olivier

April 17, 2005