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Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002
Author: ESOMAR B.V.
February 1, 2002


Research World (July/August 2004)

The object is to review whether opinion polls are subject to the principal requirements of professional standards and best practices. The review should include the ESOMAR/WAPOR Guide to Opinion Polls (last revised in 1998) and identify which new...

Catalogue: Research World 2004
Author: ESOMAR B.V.
August 1, 2004

Research papers

Election polls

The election polls as now operated have few prospects to offer. This is also true if we confine ourselves to the causes of error brought about by insufficiencies in the questionnaire and leave out of consideration the purely technical aspect of...

Catalogue: The European Marketing Research Review 1971
Author: R. P. Greiner
June 15, 1971


Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016

Research papers

The application of opinion polls in legal practice (German)

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974

Research papers

The case for comparative secondary analysis

The rapid development of sample survey research in all countries of Western Europe during the years since the end of World War II has not only given social scientists access to an immense body of new data for an under standing of their own societies,...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Stein Rokkan
June 15, 1956

Research papers

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: John Clemens, Kurt Galler
Company: Marplan Forschungsgesellschaft mbH
June 15, 1980

Research papers

Opinion polls: How crucial are statistical techniques to get the right figures?

The 1986 french "Elections legislatives" have pointed out that the figures out coming from opinion polls are highly dependant from the statistical techniques involved in the estimation process. Such influence can be observed at three levels : -...

Catalogue: Seminar 1986: Opinion Polls
Authors: Sophie Martin, Gilles Santini
Company: IPSOS
June 15, 1986

Research reports

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 10, 2012