Resources Library by ANA

The talent contest: ESOMAR young researcher of the year

Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues.

Catalogue: Congress 2015: Revelations

Authors: Laurent Florès, Samantha Bond, Arindam Mohanty, Brett Ao

June 15, 2015

Meet the FTMI students

Brief discussion with the FTMI students about the state-of-art of the research industry.

Catalogue: Latin America 2014: Accelerating Growth

Author: Dan Foreman

June 15, 2014

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?

Authors: Katie Aylward, Samantha Bond

Company: Northstar Research

June 15, 2014

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Jo McIlvenna, Carlos Garcia

June 15, 2014

Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?

Author: Jordon Casey

June 15, 2014

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

June 15, 2014

New generation brands (Spanish)

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre

June 15, 2014

Rebels & revolutionaries

We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We want to create positive change for the organisations...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Amke van der Linden, Anouk Willems, Christian de Jong, Maarten van den Broek, Maike van Ees, Marline Polman, Tom De Ruyck, Wessel Roose

June 15, 2014

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2014